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At its center, strategy consists of determining the appropriate timing for the appropriate actions. Building from the data collected by our Research Team, ImageCare's Strategy Team carefully identifies your Core Positioning Strategy - a framework that builds your brand identity and emphasizes the attributes that differentiate you in the marketplace.

Strategy sets the timetable through a brand's lifecycle to coordinate major milestones such as product launches, advertising schedules and public relations efforts. Next, a comprehensive communication platform is developed to define the Core Positioning Strategy through clear, concise and creative language - delivering the brand's value to the customer.

Finally, strategy sets the parameters for the visualization - the look and feel - of a brand strategy. The final result: a unified approach to building brand equity.

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